Rodney Fox on Fear VS. Knowledge

Despite living in an age of knowledge, despite increased education on sharks, we can't seem to "learn our way out" of deep set fears.  In this interview segment Rodney Fox expresses something I've unfortunately been confirming on day to day conversations as I travel across Australia.  Many ocean users expressed that they more or less understood that the cull wasn't helping, that sharks are important to the ecosystem, that we're entering their homes, that killing them is wrong.  Yet, despite all that, time after time I heard the same people also say the cull made them feel better.  Doesn't make a lot of sense does it?  But then again fear isn't necessarily rational.
What's scarier than sharks? The willingness of the media and governments to feed on this irrational fear for their own purposes.

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Rodney Fox Expeditions use funds from their ecotourism operations finance shark research in Australia